observing myself, observing my peers, my friends, social media. I started seeing different patterns of topics and problems that bothered me. I also started listening and noticing what were the common issues that creatives around me continually complained or talked about. Through this process I started to identify the main problems:
- A significant underpayment of creative work, which leads to the creatives having to take on too many projects to be able to earn a decent living.
- Compromising a sacrificing beliefs and creativity in exchange for the security that working for a bigger company provides, which leads to overall disatisfaction, frustration and dis motivation.
- Difficulty of access both locally and internationally.
As I have mentioned before throughout this process my idea has evolved and changed so much. I originally was looking at “solving” this problems through offering a service where I could get some monetary gain. however I felt myself losing the purpose and the motivation when trying to think of it as a business, so I decided to let that go (for now).
Going back and forth with this idea ended up confusing me so much that I couldn’t go forward anymore so I decided to go back to the beginning again. I asked myself:
- What is it that I want to do?
- What is the ACTUAL CHANGE I want to see?
- Why is this important to me?
Asking myself this questions led to me realizing that what I wanted to create was a community for creatives where I could offer something that would help them in their journeys. Help give them exposure, help them create connections and collaborations with other creatives, provide advice and information about resources that could be of use to them. I also realized that I wanted to focus particularly in helping Latin American creatives because that is where I’m from.