For my most recent intervention I conducted a few writing sessions with different creatives to help them with the particular narrative that they needed. I used different aspects of my research and my experience as a writer and editor to help them depending on what it was they needed.
Example 1
In this case we needed a particular narrative that engaged both a journalist and the readers of the article: for that case we used creative writing tools to organize a story with introduction, climax and end even using typical elements like the villain and the hero to create a captivating story surrounding a topic that maybe wasn’t as captivating on itself. This session was incredibly successful and the interview turned out great.
Example 2
Another example, is a fashion designer that had done a great job at creating her social media persona and narrative however she was lacking engagement with each of her collections. We created a narrative using elements that would generate empathy with her potential clients. She was very satisfied and excited with the session.
Example 3
Another example, is an emerging interior designer that was having trouble getting clients after presenting their potential projects. We used narrative to create curiosity and attachment of the clients with their potential projects.
Visual Evidence
Stakeholder Feedback
After conducting the sessions I sent out a survey to collect feedback from the different creatives and here are some of the comments:
“It showed me that storytelling can be used in ways I had never thought. Camila helped me to create independent stories for each of my project presentations which is something I will be using now constantly.”
“It helped me take control of the narrative of my business particularly when talking to the press so that what’s beings written about me and my business is what I want to share. The article that came out after my session with Camila has been the best one up to date.”
“This session particularly help me create a story around myself and my work, to have a clear story of what I want to transmit to generate the effect that I want”
In general the response was positive and a general feedback that I got was that they would like a written guide to turn back to when needed in the future, which is something I’m very interested in.
The most important turning point I faced was in my previous intervention during the Tertulia where it turned more into a sharing and storytelling space than a conversation around Latin American art and literature which was what I had intended on doing.
The second important moment was when Zuleika and Cai both asked me what were my credentials regarding helping creatives, and I didn’t have an answer in that moment because I didn’t have much experience with getting creatives exposure. However, that is when I realized that I shouldn’t disregard my creative skill and my experience working in magazine for the past 5 years, and I decided to incorporate the storytelling aspect of my project.